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We believe that what you put on your skin and breathe in matters. Fragrance is no exception. That belief is the foundation of how our perfumes and colognes are made, from the alcohol base to the plant ingredients that create each scent.
Our goal is simple: offer elegant, familiar fragrance profiles using ingredients that stay as close to their natural sources as possible, while being honest about every component involved.
Why We Avoid Synthetic Fragrance
Many conventional perfumes rely on synthetic fragrance blends. While these can be effective at creating strong, long-lasting scents, research has raised concerns about potential health effects associated with some synthetic fragrance compounds. This is one of the main reasons we choose to work exclusively with plant-based aromatic ingredients.
We believe customers deserve options that align with both their aesthetic preferences and their health values.
What Is Perfumer’s Alcohol?
A common question we receive is about perfumer’s alcohol and why it’s used in natural fragrances.
Perfumer’s alcohol is a cosmetic-grade form of ethanol designed specifically for perfumes and colognes. It allows fragrance ingredients to disperse evenly, evaporate cleanly, and wear properly on the skin.
Our perfumer’s alcohol is composed of:
99.88% ethanol
0.12% tert-butyl alcohol (a denaturant)
0.0006% Bitrex (a bittering agent)
These additional ingredients are required by law to make the alcohol non-drinkable.
Why Not Use Pure Ethanol?
Pure ethanol is regulated as a consumable alcohol. Selling perfume made with it would require a liquor license, strict federal oversight, and extensive recordkeeping. It also carries significantly higher federal excise taxes.
Even adding essential oils does not legally qualify ethanol as “denatured.” For this reason, perfumer’s alcohol is the only practical and lawful option for producing and selling fragrance products.
Are the Denaturants Safe?
We take this question seriously and reviewed available scientific research before selecting our alcohol base.
Tert-butyl alcohol is present in very small amounts. Studies indicate low skin absorption and minimal risk of irritation at these concentrations. Higher risks have been observed only with prolonged or highly concentrated inhalation exposure, which does not apply to normal fragrance use.
Bitrex is added solely to prevent ingestion. At the amount used in perfumer’s alcohol, it has extremely low toxicity. Its primary effect is an intensely bitter taste if accidentally transferred to the mouth.
In the context of daily life exposures, we consider the risks associated with these trace amounts to be very low.
Plant-Based
The heart of our fragrances comes from plants.
We use essential oils, absolutes, and natural aromatic compounds derived directly from botanicals. Whenever possible, we source from Now Foods due to their consistent quality and transparency. When an ingredient is not available through them, we work with suppliers located in the regions where those plants are traditionally grown.
Some natural materials, such as labdanum and oakmoss, are thick resins rather than liquids. These are gently dissolved into perfumer’s alcohol so they can be blended with precision, drop by drop, just like essential oils.
Our Commitment
We believe transparency builds trust. That’s why we share not just what we use, but why we use it. Our fragrances are designed to bridge the gap between natural ingredients and refined, familiar scent profiles, without relying on synthetic fragrance blends.
If you have questions or would like more detailed information, we are always happy to share.
Legal notice: These statements have not been evaluated by the United States Food and Drug Administration and are not intended as medical advice. The information presented here is for educational purposes only. Please consult with your healthcare provider before using our products and seek professional medical advice if needed.
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